English Essay Example | Topics and Well Written Essays - 500 words - 38

English - Essay Example We aim to acquire, collect and present to our customer the finest works of art available on the market scene in a variety of media and concepts as well as supplying art materials to our customers.† â€Å"Our vision is to expand our business into promoting a strong arts education and arts appreciation for our customers, the general public and educational institutions with interest in art. We aim to develop and integrate our brand (ABCs) into a household name in the art market.† The aim of the company is to gain a considerable market share through a differentiation strategy, maintain healthy terms with the Artists working for the company to ensure long term relationships and to create and sustain an effective and aggressive marketing, which will be the main key to the company’s success. ABC also aims at providing a fully interactive and real time website to be developed gradually from the basic eCommerce website. This is the basic plan for the set of up of a new business in the field of art. Hence this is a very effective and positive business plan which has been well thought out and planned and can be implemented with a lot of