Advertising as Social Communication Essay Example | Topics and Well Written Essays - 750 words

Advertising as Social Communication - Essay Example Nowadays there are different communities are there in the society and some of the most important communities are the Homosexual communities or transsexual communities, lesbians etc. and most of the advertisers are targeting the erotic effects in their advertising for the lingering effects in the viewers mind. This particular paper would take an attempt to specify the effects of socials classes in the advertising models. There are many factors are involved in a technical advertising. Whether it is below the line advertising strategy or the above the line strategy, the feminism, envy, beautifications and gender specifications are very much important for an effective advertising. The feminism has a great impact over the advertising. Many people think feminism in advertising are basically the technique to attract opposite gender. Most of the advertisers have tried to use the feminism as one of the basic target for the society. The advertisers have tried to harness the ideological currency of the feminism in the advertisements (Goldman 108). There are many advertisements where female are used as the attractive options for the lingering effects. Advertising images towards the gender specifications have changed a lot. The bold advertisings are the main attraction in the advertising industry. One of the main criteria of a good advertisement is the lingering effect of the advertisements. And as the social s tructures have changed a lot so the advertising industry also has changed a lot. Nowadays advertisers don’t think more before putting an ad which is gender specific and erotic in nature. For a example the ad of ford fusion has a lingering effect on feminism where the groom is looking at another female instead of his bride in the marriage ceremony. This advertisement is having a lingering effect of fun and feminism in a greater extent. (genderads.com). it is very ironical to hear but, sex has become a great tinkling effect in the advertising industry.